Welcome to my professional website where I wax poetic about SEO and digital marketing.
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Latest from my blog
Op-Ed: Early AI Search consumer adoption trends and commentary on movie metaphors
AI has officially entered the chat. Since the launch of ChatGPT (Nov 2022), as marketers, we have watched user adoption increase in addition to the fact that the number of LLMs and AI systems is growing. We’ve also watched chatbots hallucinate on facts and feared AI answers would become gospel to the consumer. Like when you accidentally capture the stunt…
Understanding AI’s Rise: Key Players and Trends
My AI learnings & the drama to be the best, most used and accurate Bot I’ve heard people ask, “what do we do about AI?” And I think to myself, “what do you mean ‘What do we do?’” We can’t do anything. Artificial intelligence is here and it’s permeating nearly every technological facet of our online lives. We can’t really…
Insights for Aspiring Digital Marketing Professionals
Recently, an industry friend of mine connected me with a Sophomore in High School who needed to interview a professional in the industry and career field that he was thinking he wanted to go into. And she recommended me. I may or may not have given this young man more details than he asked for. But! to be fair, he…
Why Every Small Business Needs a Holistic Marketing Approach
I advised three different types of businesses in 2024 on growth, customer acquisition and SEO that reinforce why I believe businesses of all sizes, but especially small businesses with finite resources, need a holistic approach to marketing because awareness drives sales. And revenue is the lifeblood of every business. Sometimes, a small business may only have the resources to have…
Essential Strategies for Growing Your Brand Online
Why should brands be online? Two words: visibility and growth. In the current digital landscape, especially from an organic perspective — it’s technically free visibility. But SEO being “free” is a big misconception because no form of marketing is free; it’s an investment. It costs money to hire resources to develop a strategy and to execute against that strategy organically…
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I specialize in helping businesses grow their organic visits and brand visibility through sustainable, scaleable methods.
Best of the Blog
Lessons from Launching a UGC Campaign at Macy’s
User Generated Content Campaign What an incredible opportunity! Where do I even start? That’s 90% of what I said to myself as I sat back down at my desk inside the 14 story building in…
Insights from Google Webmaster Product Summit 2019
On Monday, November 4, 2019 around 50 or so SEO’s descended upon the Googleplex campus in Mountain View, California to attend an invitation only one-day Product Summit. There was much of this… See what I…
SEO will never die and here’s why
At this point in my career, I think I’m *starting* to get old enough to where I frequently begin see the same questions crop up, as in “is SEO dead?” and it’s many variations, every…
SEO Success: Increasing URL Visibility
Case Study: The road to page 1 This post is a short case study on an in-house initiative I began with my new team in January implementing recommendations from our agency to increase the number…
Diagnosing Organic Traffic Drops: 6 Essential Data Sources
6 data sources to check and why It’s a common scenario for an SEO Manager. You come into the office one morning, open up your SEO dashboards and notice a large drop in organic traffic…
Algorithm updates worth paying attention to
So many sits are reactive after their organic traffic drops after an algorithm update is announced. My goal is to highlight the foundational Google algorithm updates that marketers and SEOs should be paying attention to…
Why SEO Will Never Die: The Role of Human Curiosity
Let’s continue to get one thing straight: humans are naturally curious. As a species, we will never stop searching for answers, insights or things that make our lives better, more efficient or enriched. That’s why…
Marketing Channel Attribution – Why a Wholistic View Serves You Best
It’s 2024 (almost 2025) and many enterprise companies struggle with attribution. Which marketing channel should be awarded the “first click” or “last click” attribution? It depends. IMO, it’s something marketing leaders should be continuing to…